It is undeniable that videos are very much needed in marketing business strategies. From various types of videos, many companies choose to use animated videos in marketing their products and business.

Animated videos are considered more effective in reaching a wider audience by storytelling compared to videos where someone is explaining the advantages of their product over and over again. It’s reported that animated videos have around 30% higher engagement rates than live-action.

Why?

The uniqueness of the characters and designs featured in the animated videos make them easier to remember and more eye-catching. If prepared carefully from production quality, animated videos can produce advertisements that are unique, different, and truly represent the brand or product being marketed.

In addition to the visuals that are far different, in terms of the production price of animated videos, they are also much cheaper than live-action, which certainly puts more pressure on the company’s marketing costs.

So are you more interested in using animated videos?